Logo Timeline Wiki

DIC Audiovisuel (1971-87)/Enterprises, Inc. (1982-87)/Animation City, Inc. (1985-87)

1st Logo (1980 (in-credit version)-December 4, 1982, September 1983-July 18, 1987)

Nicknames: "The (Green/Yellow) Vortex", "Cheesy Vortex", "DiC"

Logo: The background is a vortex of blue concentric boxes in which purple colors streak down as a stylized "DiC" (with a strong resemblance to the next logo) comes up, seemingly sideways, then turns forward as it comes closer. When it is all the way up, the logo sparkles as a white outline wipes in.


  • There are filmed and videotaped variants.
    • The filmed variant has a brighter blue vortex (sometimes it might be brighter) and the "DiC" is more of a green-yellow color. This variant was used in Jayce and the Wheeled Warriors, M.A.S.K. and Dennis the Menace.
    • The videotaped variant has a dark purplish-blue vortex and "DiC" is in green. The filmed version of the green variant also exists in French dubs of their shows of the time. The green variant was shown on Inspector Gadget, The Get-Along Gang, Kidd Video, Pole Position, Rainbow Brite, Heathcliff and the Catillac Cats, Care Bears, Hulk Hogan's Rock 'n' Wrestling, Kissyfur, Popples, The Real Ghostbusters, The Adventures of Teddy Ruxpin, Lady Lovely Locks, and Beverly Hills Teens.
  • On some episodes of Pole Position, a still shot of the beginning of the logo zoomed in, and then the regular animation played.
  • Early episodes of The Real Ghostbusters had the byline "Produced In Association With".
  • The original Japanese airings of Ulysses 31 had an in-credit white version, a superimposed logo. This is how the logo originally started out; the animated variant debuted in 1982.
  • Cro et Bronto had an in-credit version as well; however, it is above the title card and looks more drawn and 3D.
  • A 1987 PSA produced for the Kideo TV block had a superimposed version with the logo looking like the Cro et Bronto in-credit version.
  • On the pilot episode of Kidd Video, the logo is seen in a box in the center top-left part of the screen, and the Saban logo in the center bottom-right. The corner of the DIC logo overlaps the Saban logo, and this is up against a black background with a white streak in the middle. Vice-versa on later episodes, but against an orange background, again with a white streak in the middle (with the logos switching places).
  • One variant has the vortex fade to a greenish color after the logo zooms in, probably because of quality issues with some prints of the logo. It was often seen on early episodes of Inspector Gadget. It was also spotted on Maier Group VHS releases (of Inspector Gadget), some FHE releases and Australian DVD releases of Inspector Gadget. It also appears on the Kideo Video release of Inspector Gadget: Volume 1.
  • On at least one reissue print of Ulysses 31, the logo animation is slightly slower. Wherever this is a variation or an error with the logo is currently unknown.
  • One of the later filmed variants features a bigger version of the DIC logo, along with a much darker vortex.
  • On the restored demo reel of the pilot episode used to pitch The Real Ghostbusters, the letters are in black and white on a dark background and the logo is silent. The restored pilot can be found online and on the Ghostbusters 1 & 2 35th Anniversary UHD Blu-Ray Steelbook.

FX/SFX: The blue vortex with purple streaking down it, and the zooming logo.

Music/Sounds: A distorted, ascending 8-note synthesized theme, composed by Haim Saban, introduced in September 1984.

Music/Sounds Variants:

  • Originally, the logo had no music when it was first used, as seen on early first-season episodes of Inspector Gadget (1983), and its pilot in 1982. This is also preserved on some VHS tapes of the show.
  • On the original theatrical and VHS release of Here Come the Littles, a new variant of this logo's music was introduced at the beginning of the film (using the later variant of the filmed version), utilizing a very different 5-note keyboard tune. It may or may not have been heard on other theatrical DIC movies of the time. This music was also used on a few shows like the 2nd season of Inspector Gadget (1985-86), though also appearing on some later prints of episodes from the first season. On this show, it was used with the videotaped variant (sometimes sped-up).
  • Sometimes, the ending of the show's theme would play over the logo instead of having its own music.
  • On some episodes of the Hungarian-dubbed airings of Inspector Gadget, the color-changing variant had the music from the Cookie Jar logo! Even odder, it's followed by the 1996 Saban International and Fox Kids logos. The former is most likely due to a plastering error.
  • The superimposed variant had an announcer (John Harlan, best known as the announcer for game shows like Name That Tune and You Don't Say) saying "Kideo TV is a production of DIC Enterprises...", and then the voiceover continues on through the LBS Communications logo, which is also superimposed. Unusually, Harlan pronounces the name as "D-I-C" (likely because the correct pronunciation was unknown at the time and Harlan obviously would not want to be accused of swearing).
  • On a 2009 DVD print of the Russian dub of The Real Ghostbusters, the "Produced in Association With" variant had the music for the first "Kid in Bed" variant (making this a reverse plaster). This variant was only seen on one episode on the DVD, "Mr. Sandman, Dream Me a Dream".
  • On a Spanish DVD print of Jayce and the Wheeled Warriors episode "Ghostship", the logo has music from the Cookie Jar Entertainment logo due to a reverse plaster.

Availability: Rare, mainly due to plastering with other DIC logos or Cookie Jar logos. First appeared as an in-credit logo on Cro et Bronto.

  • The animated version first appeared on the pilot of Inspector Gadget in late 1982, and also appeared on multiple first-season episodes of the show in September 1983, though the logo wouldn’t begin its official run until September 1984 on multiple shows.
  • Most of the shows that had this logo (Inspector Gadget, Zoobilee Zoo, Dennis the Menace, and Heathcliff and the Catillac Cats to name a few) are not currently airing on American, Canadian, Australian, or European TV, so it’s pretty much gone on TV, outside of VHS tapes and DVDs. However, it is intact on a decent amount of VHS tapes (and some DVDs). If the shows are rerun, expect the Cookie Jar logo to replace it; when they were rerun on a channel like pre-2015 Boomerang, the logo might have been intact. Some NCircle DVDs of Heathcliff surprisingly retains this logo. Also seen when Boomerang and Atlanta's WATC 18 reran Dennis The Menace.
  • The variant with the closing theme appeared on some shows, such as The Real Ghostbusters (1st season and syndicated episodes), Kissyfur, The Get Along Gang, and the Liberty and the Littles movie, among others. (The Liberty and the Littles variant can also be found in the "Visual History of the DIC Logo" special feature on S'More Entertainment's The Littles: The Complete Unedited Series DVD set as the second logo in the montage (appearing after the Littles custom variant of the next logo and preceding the 1990 variant of the 3rd logo).
  • It was also left intact on Kabillion On Demand's prints of The Real Ghostbusters (followed by the 2002 SPT logo) and is also retained on DVD releases.
  • The videotaped variant is rather rare and it hasn't been seen on TV in years, but it was left intact on reruns of certain shows. On Starz Encore Kids & Family, this, along with the 2nd LBS Communications logo, is retained on at least one episode of Heathcliff and the Catillac Cats.
  • Many 2000's European Fox Kids/Jetix branded releases of DIC material (such as British DVDs and VHS's from Maximum Entertainment) from this time period retain this logo, followed on normally with the 1996 Saban International logo (or sometimes, the Fox Kids logo as well).
  • This logo last appeared on the second season of Popples.

Editor's Note: Well remembered for its themes and design. At the time, many people mispronounced the company's name like a certain swear word. Also, due to the design of the "C", some thought the logo looked like it said "Die".

2nd Logo (September 10, 1983-November 2, 1985)

Nicknames: "D.i.C.", "DIC Snippets", “Dotting the I”

Logo: A certain character appears across a background with a green "D.i.C.":

  • Inspector Gadget (October 3-December 9, 1983): Inspector Gadget passes over on a blue background while on his skates. Halfway through, his Gadget mallet involuntarily comes out and hits the space above the "I", dotting it. Gadget exits out of control.
  • The Littles (September 10, 1983-November 2, 1985): Dinky runs on an orange background (red in France and possibly Spain) and throws a green button onto the space above the "I", dotting the letter, and then clumsily exiting.

FX/SFX: The character animations, done by TMS Entertainment.


  • Inspector Gadget: A 5-note trumpet outro, then a "twoing" sound as Gadget's mallet "dots" the "i", and 3 more trumpet notes. This is a shortened variation of a background music cue often used on the show to end scenes in an episode, composed by Shuki Levy.
  • The Littles: The last line of the closing theme song: "You can't stop the Littles 'cause the Littles don't stop!" or "Nous les Minipouss nous sommes là quand il faut!" in the French version.

Music/Sounds Variants:

  • Inspector Gadget:
    • On some episodes of the Hungarian airings of the show, it had the music from the Cookie Jar logo! Even more odd, it's followed by the 1996 Saban International and Fox Kids logos. The former is most likely due to a reverse plastering error.
    • On at least one early use of the logo, the "twoing!" isn't heard as Gadget's mallet dots the "I".

Availability: Rare.

  • The Inspector Gadget version was seen on many first-season episodes of the series, starting with the episode "The Ruby" (Some early episodes up to "Don't Hold Your Breath" generally had the "Vortex", along with some later episodes). Strangely, the 2nd season did not use this logo (reverting back to the Vortex logo), unlike The Littles, which used its variant throughout its entire run.
    • This version is pretty hard to find, as most prints of the series replace this logo with newer DIC logos, usually the 3rd or 4th logos, or a Cookie Jar logo.
    • The logo was retained on the Australian DVD releases of the series, as well as on many European Fox Kids/Jetix DVDs (This is because the prints Fox Kids Europe used were from the original masters of the series).
    • This was last seen on American television through late '90s airings of Inspector Gadget on Nickelodeon and was also found on many early Family Home Entertainment releases (with the 1985 logo).
    • If the show is ever rerun, it has a slim chance of appearing, but don’t get your hopes up.
  • As for The Littles version, it is more common then the Inspector Gadget version, as unlike most DIC logos, this variant has been retained on almost all DVD releases (Including the Sterling/NCircle DVD The Littles Christmas Special and the 2 complete series boxsets) and re-airings of the series.
  • *This logo wasn't saved when The Littles made the rounds as part of a syndicated package of DIC shows appearing on local stations syndicated by Tribune Entertainment between 2003 and the summer of 2008 (nicknamed the “DIC Kids Network” and later the "Cookie Jar Kids Network"); the end credit animation is slowed down except for the audio to run at the allotted time so they could plaster this logo with the 2001 logo.
    • The logo also wasn't saved on some modern non-English prints of the series, as the Cookie Jar logo plasters it, with the music intact.

Editor's Note: These logos are fun and clever, and are well-remembered by viewers of Inspector Gadget and The Littles. The design of the "C" still might make people think the logo says "Die", though this is somewhat offset by the inclusion of the periods between the letters.

DIC Enterprises, Inc./Animation City (1987-93, 2003-2005)/Entertainment, L.P. (1993-2001, 2003-2005)/Productions, L.P. (1994-2001, 2003-2005)

3rd Logo (September 14, 1987-July 21, 2001, 2003-2005)

Nicknames: "Kid in Bed", "DIC!", "Deek!", "Spiked Star"

Logo: We see a boy sleeping in bed with a dog sleeping on top of him in a stereotypical boy's bedroom, with a window above the bed. The camera pans through the bedroom to a "spiked" star outside the window (the spikes are intended to represent shining). The spiked star morphs into a ball, and the silver, 3D word "DiC" zooms-in and rotates 90º right angle below to face us. The ball is the dot on the "i" in “DiC”.


  • This logo was designed and animated by Homer & Associates. A former employee of this company, Mr. Peter Conn, claimed the authorship of the 3D animation of the star and the word "DiC" on his YouTube channel in response to questions of several members of this very wiki.
  • One of the toys on the shelf is a stuffed animal of Sonia, Heathcliff's girlfriend; another is an action figure of Hulk Hogan.


  • On the earliest variants, a trademark symbol "TM" is strangely used instead of the standard registered trademark symbol "®".
  • On Ring Raiders, the 1987 variant fades in and out.
  • In late 1990, the logo got an update with a spiffier starfield. The glow effect on the white ball is gone on this variant. The position of the sleeping boy and dog are also different (as if it were an alternate take).
  • A bumper seen on early DiC Video releases had a video freeze at the end with "PRESENTS" quickly appearing below letter by letter, in Helvetica.
  • One 1990 variation omits the "Kid in Bed" and "DIC" sound byte, and the word "PRESENTS" in blue fades in below. There is also a sped-up version of this variant.
  • On Slimer! and the Real Ghostbusters, "In association with" is shown below at the end of this logo, in Optima typeset. Sometimes, it fades in midway or stays throughout the entire duration, and the phrase is completely capitalized.
  • Around 1991-1994, the byline “COPRODUCED BY RETEITALIA, s.p.a. IN ASSOCIATION WITH TELECINCO” appeared below at the end. Another version has it rephrased to "IN ASSOCIATION WITH RETETITALIA s.p.a & TELECINCO".
  • On the VHS release of Double Dragon: The Legend Begins, the moment the Reteitalia/Telecinco byline swoops into place, the logo freeze-frames even before the star has turned into a dot! The animation continues, but the star still hasn't formed into a dot because animation continued for a split second. This was due to a video editing error.
  • On the original NBC broadcasts of Captain N & The New Super Mario World, the logo was higher-pitched, and lacked the Reteitalia/Telecinco references.
  • On The Chipmunks Go to the Movies, the 1990 sped-up logo appeared, but this logo had the end credits music and the byline:

Produced By DIC Enterprises Inc.

For Bagdasarian Productions

  • Alternatively, on some episodes of Alvin & The Chipmunks have different bylines, including:

Produced for Bagdasarian Productions

by DIC Animation City


Produced by DIC for

Bagdasarian Productions

  • On DiC's English-dubbed episodes of Sailor Moon (known as Bishoujo Senshi [Pretty Soldier] Sailor Moon in Japan), this copyright stamp appears after the logo (the 1st 1990 variant):

English Language Adaptation

Copyright [YEAR] DIC Productions, L.P.

  • For the second season, known as Sailor Moon R in Japan, the copyright stamp was changed, still following the 1st 1990 logo:

English Adaptation

Copyright [YEAR] DIC Productions, L.P.

  • On ALF: The Animated Series, the "Kid in Bed" animation is deleted, and it cuts straight to a warp speed version of the starfield sequence. The end theme plays over this.
  • One Inspector Gadget tape features the 1987 logo in warp speed, but the music is not speed up to compensate, thus resulting in several seconds of the DIC logo being freeze-framed.
  • An episode of Inspector Gadget on a UK tape of Inspector Gadget Saves Christmas had the 1987 logo, but when it faded to black, the Claster Television Incorporated logo could briefly be seen, meaning it was sourced from a DIC/Claster-partnered show (such as the 1989 G.I. Joe cartoon, the 1988 COPS cartoon etc.)
  • An extremely rare filmed variant exists of the 1990 warp-speed version with the 1987 voiceover. This was seen on the 1990 TV movie Archie: To Riverdale and Back Again.
  • On Old MacDonald's Sing-a-Long Farm, it features the standard 1990 variant, but it includes a copyright stamp that fades in below the DIC logo, right after the logo's sequence. There's also a shortened version of this variant on VHS releases of Rimba's Island - You Are Special (similar to the ALF: The Animated Series variant, where it cuts straight to the rotation of the DIC logo, voiding the "Kid in Bed" part), minus the sped-up star animation and the end theme playing over it.
  • On the 1990 Hi-Tops Video VHS release and later TV airings of Madeline (1988), the 1987 variant is a bit shorter, and part of the music is cut.
  • In 2003, this logo was strangely resurrected. This time, instead of the regular DIC logo, it has "The Incredible World Of DIC" globe from the 4th logo zoom up outside the window, with light rays shining behind it. When the globe stops, the light rays flash. The logo also has a different starfield that appears to be a cheap rotating 2D image.
  • On a 1989 demo reel titled Flying Logos by Peter Conn, the logo is on a completely black background.

FX/SFX: The pan from the bed to the star, along with the chroma key effects used to place the CGI animations in the window.

Music/Sounds: 3 different sets of music were used:

  • September 12, 1987-1991: A brief gust of wind, followed by an echoing series of 2 keyboard synth notes.
  • September 8, 1990-January 2, 1999: A 7-note synth chime theme, then 2 harp glissandos and a held-out orchestral note.
  • January 6, 1999-July 21, 2001, 2003-2005: A dreamy cartoonish theme (sounds similar to the Video Collection/Strand Home Video music) with a female choir singing "Doo-doo-doo-doo-doo!". Sometimes, this theme might be extended or shortened.
  • A child says "DiC" (pronounced "Deek") near the end on all 3 versions, in most cases. The first voiceover was rather stoic, while the next two ones featured much perkier voiceovers.

Music/Sounds Variants: Throughout its 14-year run, this logo had many different audio variations:

  • 1987 (TM bug variant): The first (and original) music variant sometimes featured a whispering synthesized choir singing “Deeeeeek..." This variant earned the nickname "Chorus from Hell" for its unintentionally creepy nature and was only used in early fall 1987.
  • 1987 (TM bug variant 2): Same as above, but the logo continues over the Coca-Cola Telecommunications jingle, as an attempt to plaster it on video releases.
  • 1987 (TM bug variant 3): Featured an extended wind gust, that lasts 2 seconds longer. With the extended wind gust on this variant, the 2 pairs of keyboard synth notes play 2 seconds after the star animation, making it out of sync, in contrast to the standard variant. Featured on VHS releases of Barbie and the Rockers. It's unknown if the original TV airing used this variant, and the special has not been released on DVD, except in Italy, and it's unknown which logo it uses.
  • There were many sped-up versions of each music variant.
  • On the 1999 video of Madeline: Lost in Paris (original Disney VHS release; the Shout! Factory release on DVD also keeps it intact, and even a YouTube print from WildBrain Spark does as well), an extended version of the 1999 jingle exists: the last five notes of the original jingle are replayed at a higher (and more playful) pitch and is extended (the original five notes are preceded by two additional notes), and then the "DIC" voiceover comes about a second after the music stops.
  • Our Friend Martin had the original 1999 jingle, but the "DIC" voiceover has a weird echo effect.
  • In exceptional cases, it used the closing theme of the show (e.g., later reruns of Rainbow Brite, Alvin and the Chipmunks). Sometimes, the "DIC" voice-over still plays after the logo appears, for example on The Adventures of Teddy Ruxpin.
  • A warp speed variant exists where the 1990 logo plays as normal, except it uses the 1987 "DIC!" soundbite instead (and the music is in a slightly lower pitch).
  • On Scandinavian and Latin America (only on some episodes) dubbed prints of Sabrina: The Animated Series, the logo had the music from the Cookie Jar logo! Even odd, it's followed by the 1996 Buena Vista International logo. This is possibly because the prints used are Buena Vista versions, and the music is a result of a reverse plaster.
  • On Sonic Underground episodes aired on the French version of the KidsCo network, the logo is silent.
  • On a Brazilian VHS release of the cartoon Sherlock Holmes in the 22nd Century, the 1999 jingle is heard without the "DIC" voiceover.
  • One variant of the 1999 version exists that uses the regular-length music, but features the “DIC!” voiceover in a slightly different pitch, done by the same child, but more up tempo and quickly.
  • On a Tubi TV print of S1E6 of G.I. Joe, the Claster Television Incorporated logo theme comes in early shortly after the last note. This can be seen here.
  • On a Spanish DVD print of Jayce and the Wheeled Warriors episodes "Escape from the Garden of Evil", "The Vase of Xiang", "Steel Against Shadow", and "Silver Crusaders", the 1990 warp-speed variant has music from the Cookie Jar Entertainment logo due to a reverse plaster.
  • A Spanish VHS release of Street Sharks has a completely different theme featuring an xylophone.

Availability: Uncommon. Most airings and releases of DIC shows today have the Cookie Jar Entertainment logo plaster it, but some TV airings, online prints, and older DVD and VHS releases of DIC shows keep this logo intact.

  • 1987 Variant: Rare.
    • It first appeared on The Adventures of Teddy Ruxpin episode "Leekee Lake" and appeared on every episode of the series afterwards. It was seen on season 2 of Dennis The Menace on pre-2015 Boomerang, and on other shows from the time. The choir version was seen on syndicated programs that switched from CPT to Coca-Cola Telecommunications at the last minute, including some syndicated episodes of The Real Ghostbusters (plastering the "Vortex" logo - the syndicated episodes were produced during the Vortex era), and some episodes of Starcom: The U.S. Space Force. This variant is intact on some of the episodes on the recent DVD release of The Real Ghostbusters from Time-Life. The version that continues over the Coca-Cola music can be seen on older VHS prints of these two shows. International prints of The Super Mario Bros. Super Show! normally have this logo plastered with the 1988 Saban International logo, though some episodes use both the DIC and Saban logos.
  • 1990 Variant: Fairly common. This is the most common logo of the company to find for its wide prevalence during this time, as well as being used to plaster older logos and variants.
    • The regular longer version appears on Captain Planet and the Planeteers (was also retained on Boomerang airings before the 2015 rebrand; the same goes for the Season 1 prints on the Boomerang Streaming Service), Inspector Gadget's Field Trip, DIC's infamous Sailor Moon dub, the Sterling DVD and VHS of Inspector Gadget: The Gadget Files, Extreme Dinosaurs, among others. Was also used as a de-facto home video logo on earlier Buena Vista Home Video distributed tapes.
    • The warp speed variant is easier to spot. This version can be found on shows like Where on Earth is Carmen Sandiego? (When Hub Network aired this series, the logo was retained), the first 2 seasons of Madeline, DVDs of The Super Mario Bros. Super Show! and The Adventures of Super Mario Bros. 3 from Shout! Factory, ALF: The Animated Series and ALF Tales DVDs, and Mummies Alive!. Last used on some prints of the BKN series Pocket Dragon Adventures.
    • A number of DIC shows on various official WildBrain YouTube channels might retain this logo, or plaster it with Cookie Jar.
    • The Reteitalia/Telecinco byline variant appears on a few shows like Super Mario World, the first episode of Double Dragon, Wish Kid, Super Dave: Daredevil for Hire, Sonic the Hedgehog and Adventures of Sonic the Hedgehog, but is plastered with the regular 1990-1997 warp speed variant on all the DVD releases of the latter series from Shout! Factory, though it is included as part of the "Visual History of the DiC Logo" special feature on The Littles: The Complete Unedited Series DVD set. The alternate byline is extremely rare and appeared on some episodes of Hammerman and on a majority of episodes of Double Dragon.
    • The version with the xylophone theme is ultra rare and only appears on a Spanish VHS release of Street Sharks as of writing.
  • 1999 Variant: Extremely rare in the USA and Canada, but more common in most international regions like Europe.
    • This variant of the logo first appeared on Sonic Underground.
    • The long version first appeared on Our Friend, Martin and eventually appeared on the VHS tape Archie's Weird Mysteries: Archie and the Riverdale Vampires and the DTV feature Monster Mash.
    • The extended longer variant only appears on Madeline: Lost in Paris, and was retained on the Shout! Factory DVD release.
    • The shortened version appears on most airings of Sherlock Holmes in the 22nd Century, Sabrina: The Animated Series, Archie's Weird Mysteries and last appeared on Season 3 of The New Adventures of Madeline. This version also plastered older DIC logos on shows that aired on PAX TV.
    • This variant is a lot rarer due to its short time of use, but is still easy to find on Region 2/4 DVD releases of the mentioned shows.
  • 2003 Variant: Unknown, possibly extinct.
    • Even though this variant does exist and is real, nobody knows what show, movie, or another piece of media it truly appeared on. It might have even been simply a placeholder or a prototype logo for the variant below.
    • This variant was rumored to have appeared on a DVD of The Mysterious Cities of Gold, a 2003 airing of Speed Racer (1967) on Speed (now FS1) plastering the 1992 Group W Productions logo, and a Inspector Gadget promotional DVD.

Editor's Note: A very popular and widely-parodied logo in the logo community, and alleviated the audience's perception of the company's name sounding similar to a certain swear word. The combination of the music, voice, and darkness did scare some young viewers at the time, more so with the 1987-90 music, and especially the early choir variant.

The Incredible World of DiC

4th Logo (1995-2001 (print only), August 28, 2001-December 6, 2008)

Nicknames: "The IWoD Globe", "The Incredible World of DIC", "DIC! II", "Deek! II"

Logo: We see a background with red, green, yellow and blue (the areas are filled with patterns such as a DiC logo outline, and planets). The red and green wipe away until we are left with a yellow background with a blue oval. A purplish globe pops out of the blue oval, then bounces to the center before zooming to fill the screen and backing up again, at which point the planets in the background disappear and are replaced with stars, and stars pop up from behind the globe. On the upper-half of the globe, some sparkles fly across and write the words:


Incredible World


in yellow script, and on the lower-half, the word:


(in the same-font as the “Kid in Bed” logo, in yellow) zooms out to the logo; also like the previous logo, a kid is often heard saying the company name (the third kid voice-over from the "Kid in Bed" logo).

Trivia: "The Incredible World of DIC" name was originally introduced in 1994 on a print logo. It was in-name-only until 2001 when an on-screen logo was made.


  • On the DIC Kids Network, the logo is shown at the beginning followed by the DIC effects that shows the title card logo and the cartoon character(s) with it such as Sabrina: The Animated Series, Sabrina's Secret Life, Archie's Weird Mysteries, Inspector Gadget's Field Trip, The Littles, and Sherlock Holmes in the 22nd Century, among others just to name a few.
  • The print version looks a little different than the later on-screen logo. On Inspector Gadget: Advance Mission, it appeared on a black background, while in Gadget Racing, the background was white with the logo outlined. It also appeared on various Madeline PC games.
  • The on-screen version appears still on games as well, like Horseland for the DS.
  • The extremely condensed variant starts where the "DIC" caption zooms out to the completed logo.
  • The instant-pop-up version is where the logo starts off with the globe popping up. It was the most commonly used version but was less commonly used in the later years of the logo.
  • A variant of the above exists on Liberty's Kids, where a small copyright notice is seen.
  • A rare and condensed version exists where the logo starts off with the words finished being written, though it’s hard to describe what part of the longer logo this exactly starts at.

FX/SFX: Just typical DIC-quality animation.

Music/Sounds: A light dance-pop tune with bells and other cartoonish sounds. Sometimes the theme is extended, with a few extra bells heard at the end. In other cases, it's edited/warp speed. On Inspector Gadget's Biggest Caper Ever, it's silent. The variants end with a child saying "Deek" (the third kid voice-over from the previous logo).

Music/Sounds Variant: On a Brazilian print of one episode of Mummies Alive!, the long version of the logo has the audio from the Cookie Jar logo with silence at the end. This could be due to a reverse plaster error.

Availability: Uncommon. As with the variant above, it was commonly used to plaster older DIC logos.

  • First appeared on the Lions Gate Home Entertainment VHS/DVD releases of Sabrina: The Animated Series and Mummies Alive! plastering the previous logo and later made its TV debut on Alienators: Evolution Continues.
  • It was seen on newer DIC-produced shows such as Sabrina's Secret Life, Mary-Kate and Ashley in Action!, and Liberty’s Kids, and as noted above, plastered older DIC logos in some cases (such as on the 2003-2008 "DIC Kids' Network" syndication package and the 2006-2007 "KOL's Secret Slumber Party" block that aired on CBS Saturday mornings), but is becoming rarer as Cookie Jar plasters DIC logos with their own logos on television programming and DVD releases.
  • Strangely, This TV's airings of Sonic Underground preserved both this logo and the opening variant of said series.
  • This last appeared on Care Bears: Adventures in Care-a-lot (A show which DIC didn't produce) and DinoSquad, both of which had the same premiere and end dates and used the regular longer variant. It could also be seen on the first season of Sushi Pack, which switched to the Cookie Jar logo on the second season and ended in February 2009.
  • The original 1995 print version is somewhat rare. It has been used on later post-1995 DIC Toon-Time Video VHS releases distributed by Buena Vista Home Video until 2000, such as Sailor Moon and Mummies Alive! tapes from that period.
  • Also has been found on PC and video games of DIC-produced properties.

Editor's Note: It may be annoying to viewers who preferred the previous logos over this one, or some older viewers may simply find it childish. Cookie Jar Entertainment took over for the then-current shows DinoSquad and Sushi Pack, which formally ended with this logo by December 2008.

And now, for only one request...

Disney Interactive Studios

Request from Little L. Wilson

Short Bio

  • They are an American video game company that publishes video gamers.
  • They also publish computer and video game consoles.
  • It was founded in 1992 as Buena Vista Internet Group.
  • In 2003, they changed their name to Buena Vista Games.
  • In 2007, they changed their name to Disney Interactive Studios.
  • Their headquarters are in Glendale, California.
  • It is owned by The Walt Disney Company.
  • Their general manager is Jason "Jace" Hall.
  • Their head coach is John Hayes.
  • Their captain is Andy Suriano.
  • So far, they have won no "Where's My (Insert Noun)?" games, no "Hotel Mario" games, no "When Stuffed Animals Attack" games and 1 "Clone-a-doodle-doo" game.
  • Their website is www.disneygames.com
  • Unfortunately, I cannot access to the site. But if you access, check it out for yourself.

Now without any further delay, let's start. Also, this video was requested by Bro Bomb. So if you want to subscribe to this channel, the link to his channel will be in the description down below.

1st Logo (February 6, 2005-September 30, 2007)

Nickname: "BVG"

Logo: On a black background, we see a blue box fading in with the letters "bvg" in lowercase letters inside it. The words "BUENA VISTA GAMES" is shown below. Then the logo turns dark and zooms out, leaving its green shadow for a second. For the later years, the logo is slightly re-colored.


  • A still version exists.
  • Another still version exists for when the background is white and the logo fades in for a couple seconds, then it fades out.
  • On The Chronicles of Narnia for GBA, the logo is arranged with a snowy background.
  • On the NDS version of Cars, the logo is in a movie theater.
  • Certain versions of Kingdom Hearts II (it is unknown which ones), despite the release date, use an in credit Disney Interactive Studios logo.
  • On episodes 1 to 43 of American Dad! (before using Flash animation), it says "Animation Production Code for Buena Vista Games".

FX/SFX: The logo fades in and turns dark for the animated version, none for the still version.

Music/Sounds: None. Sometimes, the game's theme or a whoosh noise.

Availability: Uncommon. The animated version can be found on Disney video games of the era such as most versions of Cars. The still version can be seen on Cars and The Proud Family among others, all for the GBA. The white background version can be seen on Kingdom Hearts II. The animation production version can be found on episodes 1 to 43 of American Dad!, using traditional animation, before switching to Flash from season 4 on.

2nd Logo (February 9, 2007-July 8, 2016)

Nicknames: "The Disney Shield", "The Shining Shield", "The 3D Shield", "The Glowing Shield", "The Blue Shield", "Character(s)" "Scared Jeff (Season 4 Variant)", "Bunny Panache (Season 5 Variant)", "Crushed Lumberjack (Season 7 Variant)", "Triumphant Guy (Season 10 Variant)", "Singing Characters" (Season 12 Variant)", "Scared Character (Season 13 Episode 10 Variant)", "Excited Trousers (Season 13 Episode 21 Variant)"

Logo: On a black background, we see a glowing 3D blue shield, with "DiSNEY" in a silver blue corporate font in it, and below it is "INTERACTIVE STUDIOS" in blue. The logo shines. Copyright info is shown below, or sometimes not at all.


  • For the majority of Game Boy Advance games, early games and Pixar games (except for Toy Story Mania!, Toy Story 3: The Video Game, and the PS2 and Xbox versions of Ratatouille, which had the regular logo instead), "INTERACTIVE STUDIOS" is absent. Some Pixar games don't even have the shield.
  • For Nintendo DS games, the logo is still, but sometimes superimposed over the intro of the game. The previous variant can be used here as well, for example on Herbie: Rescue Rally.
  • There is a still version of the logo with "INTERACTIVE STUDIOS" on it in a white background with no shining. The shield is also silver.
  • There is a version with a white background. This can be seen on trailers, but also on a few games.
  • On mobile and iPhone releases, the logo is designed as just "Disney Games" on a blue background.
  • On later games with this logo, the shield appears darker than usual, with the waving ripple, but without the shine.
  • There are other custom variants used in games.
  • A longer variant of this logo exists, in which sparks are seen forming the oval on a mechanical-looking background before flashing to reveal the final product. This version was animated by Hammer Creative.
  • On the American Dad! episode "Don't Look a Smith Horse in the Mouth", there's a short version of the Season 4 variant in which it just shows the character peeking in, but the logo is already there.

American Dad! Variants (Season 4 Episode 3-Season 13 Episode 21):

  • Season 4 Episode 3 (October 14, 2007, July 9, 2010): A guy named Jeff Fischer from the episode peeks out from the right side of the screen, anxiously greeting the audience. Then, all of a sudden, shining text reading "DISNEY" appears behind that guy. The guy himself is clearly frightened by the music that plays as it appears, and as the music ends, he stands stunned, and then falls over. He then crawls off the screen. Only both of them used Toon Boom.
  • Season 5 Episode 6 (November 16, 2008, April 8, 2011): The text is already formed, and one panache wearing bunny ears and a cotton bunny tail is prancing to the right while carrying an Easter basket and tossing confetti, while a panache in the center of the screen observes in confusion. The bunny panache shows off his costume, but the other panache is not amused. Only both of them used Toon Boom.
  • Season 7 Episode 19 (May 22, 2011, March 2, 2012): The name looks different. The text is again already formed, and we see two characters Stan "Stanley" and Fran "Francine" Smith as lumberjacks cutting down a tree with a chainsaw. A big fat scared bear from the episode then lands on one of them, eating some trading-named snails. The other lumberjack slowly backs away nervously. This is the first variant to be animated by Bardel Entertainment, Inc..
  • Season 10 Episode 3 (July 3, 2013, November 3, 2013): Again, a different design for the text. As with seasons 5 and 7, the text is already formed, and two guys stand at the bottom right corner of the logo. The first guy sings "TA-DAAA!", then the other guy shoves the first guy aside and also sings "TA-DAAA!". The first guy then shoves the other guy and sings "TA-DAAA!" once again, and then the two guys then start yelling "TA-DAAA!" at each other and start pushing and shoving until the first guy shoves the other off-screen, and triumphantly yells "TA-DAAA!". The off-screen guy then chimes "TA-DAA!", causing the other to mumble in frustration while glancing out at the audience.
  • Season 12 Episode 15 (June 1, 2015, July 10, 2015): The preceding logo has the characters singing the logo theme, and one character voice continues to sing the closing high note as the logo fades in, and the fanfare choir is standing below the already-formed text, and the one in the center is still singing the high note as the others watch. The center character finally runs out of breath and falls flat on his or her face, then weakly holds out a hand for the others to lift him or her up, but quickly puts it back down as the other characters exchange glances. This is the only variant to be animated by Elliott Animation, Inc..
  • Season 13 Episode 10 (July 8, 2015, March 28, 2016): A character is seen teasing a puppy by squeaking a ball. He or she continues until a group of dogs comes in, and one starts to bark. The character then throws the ball, but the dogs instead start chasing the character offscreen. Then, a chihuahua runs after the group of dogs, barking until it goes offscreen.
  • Season 13 Episode 21 (June 20, 2016, July 8, 2016): The background fades in from black. Trousers (from a series that is kind of similar to "BFDI" called "BFSP", which stands for "Battle for Space Palace") walks in from the right, scatting a tune. After a little while, the text "DIS" and "NEY" (perhaps not coincidentally, the word "Disney") turns on and flashes briefly, while the light above the shield in the outline glows. The rest of the text, the shine and the glow in the shield, along with the drop shadow effect, turn on the same way as "DIS" and "NEY". Trousers gets excited, shouts "Disney! Disney! D-D-D-D-Disney!" twice, and squees.
    • A version that starts where he says "Disney!" was seen on the shorts The Secret Life of Tina and Bobsterfest.
    • There is also another version with the "INTERACTIVE STUDIOS" text.
    • Another one exists without Trousers, which was seen at the start of four short films (Tower Power, Owl Television, Frankenweenie, and Orange is the New Black) and the end of American Dad! holiday special. This version is still.

FX/SFX: The logo shining. 2D animation for the American Dad! variants.

Music/Sounds: A sparkling/whooshing sound. For American Dad!, it is just the character(s) making noises, and sound effects corresponding to the actions. On the season 4 variant for American Dad!, a bombastic three-note fanfare is heard as the logo appears, kinda sounding like the Viacom "Wigga-Wigga" logo. Starting with the twenty-first episode of American Dad! season 13, at least one of the characters featured in the logo will say the company's name.

Availability: Common. The still version can be found on a majority of GBA and NDS games, and all Kingdom Hearts games from Kingdom Hearts: Re: Chain of Memories onwards. PC games that have this logo include Disney Princess: Enchanted Journey, The Princess and the Frog, Meet The Robinsons, Bolt, and Ratatouille. The logo made its final sign off in May 2016. The logo made its final apparance on the American Dad! episode "Next of Pin" on July 8, 2016.

Editor's Note: The animation was a little cheaper, but the first two variants for American Dad! only used Toon Boom.

Final Note: Since May 2016, all Disney games use the 2011-present theatrical logo.

3rd Logo (June 8-August 31, 2012, October 18, 2012-January 18, 2013, November 2, 2016-August 26, 2019, April 13-27, 2020)

Nicknames: "The Cursor", "The Ring", "DiSNEY INTERA TIVE", "The Flash", "Character(s) II", "Singing Characters II (Season 14 Episode 2 Variant)", "Triumphant Characters (Season 14 Episode 11 Variant)", "Scared Louise (Season 15 Episode 7 Variant)", "Hitting Character (Season 15 Episode 10 Variant)", "Snowy Peter, Joe and Quagmire (Season 15 Episode 1 Variant)", "The Minnesota Wild (Season 15 Episode 14 Variant)", "Linda's Dogs (Season 16 Episode 20 Variant)", "Character Absence (Season 17 Episodes 2 & 3 Variant)", "The Glowing Outline" (Season 17 Episode 1 Variant)

Logo: We first see a white ring on a dark grey background. A grey cursor clicks the ring, making it flash a little and turning into a "C", which spins for a bit. "INTERA TIVE" wipes in from the middle, and "DiSNEY" (in the usual font) fades in on the top, which makes this:




Copyright information is shown on the bottom right.

American Dad! Variants (Season 14 Episode 2-Season 16 Episode 20):

  • Season 14 Episode 2 (November 2, 2016, November 14, 2016): Another different text design. Four characters are only shown. The first one (Averell Dalton) on the very right plays a harmonica, then sings "La" notes. He then sings "Elimination" and the other characters (William and Jack Dalton) join as the chorus, whilst raising their arms in the air. The final one (Joe Dalton) on the left screams "ELIMINATION!!" with a crazy look, and holds it for so long, the "IN" and "ATIVE" in "INTERACTIVE" lose power and turn off. He stops and looks at the text. He looks at the screen, and says "Whoops!" as the other characteristics' statistics stare in disappointment.
  • Season 14 Episode 11 (May 1, 2017, June 30, 2017): Three main characters (Yakko, Wakko and Dot Warner) are seen down below. Yakko Warner in the middle is holding a flower in a vase. Yakko Warner clears his throat back and tries to say "Disney", but Wakko Warner knocks him out with a vase. He tries to do the same, but Wakko Warner hits him with a hammer. Dot Warner comes by with the fart gun from the episode "Blagsnarts, A Love Story". Wakko successfully says the name, and then questions the fart gun, to which Dot sprays gas. Wakko Warner faints in disgust. Dot then says "THAT'S NOT EVEN A MAN'S MANE!!!!" like in the Season 13 Episode 21 variant and chuckles. The fallen character farts on Dot and she shakes her hand in disgust.
  • Season 15 Episode 1 & Episodes 2-14 (December 25, 2017, February 12, 2018-February 11, 2019):
    • Halloween (October 7, 2018): The text is off. Louise Belcher turns a flashlight on as if she's saying "Disney" in that manner, laughing maniacally afterwards. The text suddenly turns on and she runs off in fear.
    • Fall (November 28, 2018): The text appears above at first. One of the characters is seen with a party blower, who is hitting the character in the distance. He or she then grabs the character with the blower, pushing him or her as they move out and the text drops down. This is the third and final variant to be animated by Yearim Productions.
    • Christmas Eve (December 24, 2018): The logo is covered entirely in snow, with snow also falling throughout. Three characters (Peter Griffin, Joe Swanson and Glenn Quagmire) are seen wearing Christmas outfits as they play with tambourines, while one of the characters (Cleveland Brown) plays in the snow, shouting out the company name as he sticks out his tongue. This is also seen at the start of American Dad! Holiday Special called "Santa, Schmanta". This is the last variant to be animated by Bardel Entertainment, Inc. For the last three variants, the variants are now animated by Yearim Animation.
  • Season 15 Episode 14 (November 9, 2018, February 18, 2019): Bob Belcher is on the right side of the screen, holding a sparkler, and says "Disney!". Gene Belcher, from the episode "Torpedo" (voiced by Gene Merman, but credited as "Eugene Mirman" up until season 11) drops down from the top of the screen and yells "Yeah, the Minnesota....WILD!!!!!", and pyrotechnics suddenly spray over the logo's "stage", burning Bob Belcher's feet. Then some sparklers turn on, dousing the flames and covering Eugene Belcher in water. Bob Belcher gives his sparkler to Gene Belcher, and the logo's text brightens up the screen to start the episode. This is the first variant to be animated by Yearim Productions Co., Ltd..
  • Season 16 Episode 20 (June 7, 2019, August 26, 2019): A red ball bounces under the logo. Six dogs pull Linda Belcher, who is yelling "Stop-ah! Stop-ah!" at them. The dogs crowd at the ball and Linda Belcher smiles. As the ball bounces off, the dogs face the direction, and Linda Belcher screams "Uh... That's not even a man's name!" before she gets pulled away, the dogs barking as they do. This is second variant to be animated by Yearim Productions Co., Ltd..


  • Some episodes lack the characters, such as the last two episodes of the sixteenth season for American Dad!, respectively called "Downtown" (April 20, 2020) and "Cheek to Cheek: A Stripper’s Story" (April 27, 2020).
  • Starting with the episode "100 Years a Solid Fool" (April 13, 2020), the logo has now glowing outline.

FX/SFX: The mouse moving, the "C" spinning and the zooming out. 2D animation for the American Dad! variants.

Music/Sounds: The ending theme of the webseries. On Swampy's Underground Adventures, we hear a remixed click, an ascending techno note and a ping. On American Dad!, it is just the character(s) making noises or saying the company name, and sound effects corresponding to the actions.

Availability: Seen on the Talking Friends and Swampy's Underground Adventures webseries on Disney.com. It's not shown in any games, though. The logo is seen on American Dad! from "Fight and Flight" on November 14, 2016 to "Cheek to Cheek: A Stripper’s Story" on April 27, 2020.

Editor's Note: The 2016 logo was used in tandem with the 2007 logo up until July 8, 2016. Since May 2016, all Disney games use the 2011 theatrical logo.