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Legend[]
March 1978–November 1984[]
Lenovo
November 1984-June 2003[]
Lenovo[]
June 2003–2015[]
International variant[]
In 2002, CEO Yang Yuanqing decided to abandon the Legend brand name to expand internationally, as "Legend" was impossible to register in most jurisdictions. In April 2003, the new name Lenovo was unveiled; a portmanteau of "Le-" from "Legend" and "novo", the Latin ablative for "new".
2015–present[]
On May 28th 2015, Lenovo adopted a new corporate identity.