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1990–2002[]
When it was first introduced in 1990, the sticker originally read "Parental Advisory; Explicit Lyrics", with the top and bottom lettering set in the Antique Olive typeface and the "Advisory" lettering set in the Aquarius typeface.
1996–present[]
After further hearings in Congress, the label was revised to read "Parental Advisory; Explicit Content" in 1996, with the typeface being changed to Garage Gothic. This version was designed by RIAA creative director Neal Ashby.[1]
2002–present[]
On June 3, 2002, Bertelsmann Music Group announced that it would include content descriptors (e.g. strong language or sexual content) below the 1996 sticker beginning on July 31.[2] When BMG was merged with Sony Music to become Sony BMG in 2004, the descriptors were adopted by the rest of Sony's labels until the merger's split in 2008 when Sony bought the remaining half of Sony BMG merger.
2001–present[]
This version of the 1996 sticker, set in Placard instead of Garage Gothic, was initially only used by certain Universal Music Group labels such as Def Jam Recordings and Geffen Records. It is said to have first appeared on Jay-Z's 2001 album The Blueprint, and is now used by most record companies as an alternative version of the 1996 sticker.