Unilever

This page only shows primary logo variants. For other related logos and images, see: In-Credit Text Variants

Unilever is a multinational consumer goods company headquartered in the United Kingdom. It was formed by the merger of Dutch food company Margarine Unie and British soap manufacturer Lever Brothers (the latter remain as a household products subsidiary of the then-new company) on 9 September 1929.

It manufactures food and drink products, beauty and personal care products, and home care products. It operates many brands in nearly 200 countries worldwide, making it one of the world’s largest consumer goods companies, along with Procter & Gamble, and food manufacturers, along with Nestlé.

1967–2004

Designer:  Collis Clements

Typography:  Unknown

Launched:  1967

Despite having been founded in 1929, Unilever adopted its first corporate logo in 1967; consisting of two vertical arrows which formed the letter U resembling twin towers, as well as text in a serif font.

The logo was rarely shown on the label of its products; however, it made appearances at the end of commercials in some countries such as the Philippines and Malaysia throughout the era. 

2004–present

Designer:  Wolff Olins

Typography:  Custom typeface ("Unilever" typeface) Unilever Shilling (custom-designed)

Launched:  May 12, 2004 July 1, 2004 (Philippines)

In May 2004, Unilever revealed a new logo, deciding to promote their corporate image more prominently on their products and felt that the old logo was too corporate and not friendly enough.

The new logo contains a large letter U made up of 25 icons representing various aspects of the company's activities, with Unilever written in a script font underneath.

The logo has appeared at the end of television commercials in the form of a white ribbon tag on the top corner since 2009 and in a 3D white box since 2020.

External links

• Official website