Logo Timeline Wiki

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Logo Timeline Wiki
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Warner Communications[]

1978–1989; 1990[]

Warner Communications
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
Saul Bass (1978–1989) Watford Regular (1978–1980 & 1985–1989) Official Big W
Hand-colored/traditionally animation (1980–1986) Baskerville Bold (1980–1986)
Hand-drawn cel animation (1985–1989 & 1990) Futura Extra Bold (1988–1989)

Warner Communications was an American media company formed in 1972. It owned Warner Bros. Pictures and Warner Music Group.

Time Warner (first era)[]

1990–1993[]

Time Warner 1990
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
Traditionally cel-animation (1989–1990-1991–1993) Futura Extra Bold Official Eye-Ear

The company's original identity was created by Chermayeff & Geismar, and included an 1990-2010 eye-ear logo designed by Steff Geissbuhler (which was adopted for Time Warner Cable).

1993–2001[]

Time Warner logo 90s
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
Digital ink-and-paint animation (1993–2000) Baskerville Bold (1993–1994) Official The 1st Serif Wordmark
Anspach Grossman (1993–1994 & 2001) Watford Regular (1996–1997)
Futura Extra Bold (1998–1999)
Saul Bass (1996–1999) Bodoni BE Regular (1996–2001)
Times New Roman (1999–2000)
Anspach Grossman (1999–2000)

In April 1993, Time Warner's eye-ear logo was replaced by a more reserved and traditional serif-based wordmark created by Anspach Grossman.

AOL Time Warner[]

2001–2003[]

AOL Time Warner Logo
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
Digital ink-and-paint animation (November 7, 2000–July 20, 2001, May 21, 2006) Times New Roman Official The 2nd Serif Wordmark
Yearim Productions Co., Ltd. (January 15, 2001–December 11, 2001)
Saerom Animation, Inc. (July 21, 2001–January 10, 2003)

The combined company was renamed as AOL Time Warner on January 12, 2001. Landor Associates was responsible for designing the new logo, which retained the last one's horizontal lines, but added the word "AOL" next to "TIME WARNER", which had been re-rendered as "Time Warner". Also, the wordmark was colored blue, and the lines were recolored in a pale shade of blue.

Time Warner (second era)[]

2003-2018[]

Time Warner wordmark
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
Landor Associates (September 21, 2002–August 1, 2004) Bodoni BE Regular Official The 3rd Serif Wordmark
Digital ink-and-paint animation (December 12, 2003–August 24, 2018)
Lippincott Mercer (May 1, 2005–September 21, 2014, November 26, 2016–2018)
Toon Boom Harmony (September 28, 2014–June 15, 2018)
Flash animation (September 23, 2016–September 22, 2017)

Starting in November 2002, the company alternated with the ​Time Warner and AOL Time Warner names, until September 26, 2003, when its name was legally and officially reverted back to Time Warner. Lippincot20192019t Mercer was hired to create the company's new corporate identity.

WarnerMedia[]

2018-2019[]

WarnerMedia Logo
DESIGNER TYPOGRAPHY USAGE ALSO KNOWN AS
Digital ink-and-paint animation (2018–2019) AT&T Aleck Sans (custom-designed for AT&T) Hard-drawn animation (2018-2019) Official The 3rd Serif Wordmark
Bento Box Entertainment (2019–April 21, 2019)
Sony Pictures (May 1, 2005–September 21, 2014)
Toon Boom Harmony (September 28, 2014–June 15, 2018)
Flash animation (September 23, 2016–September 22, 2017)

On October 22, 2016, AT&T announced its intent to acquire Time Warner for $85 billion. The United States Department of Justice attempted to block the acquisition. However, on June 12, 2018, District Judge Richard J. Leon ruled in favor of AT&T, thus allowing the acquisition to proceed with no conditions or remedies. Two days later, AT&T announced it had closed the acquisition, renaming Time Warner as WarnerMedia after having de-merged and spun off its former Time Inc. properties back into a separate company, which was later purchased by Meredith Corporation. Despite the next logo being introduced below, this logo continued to be used on-screen for the Warner Bros. Pictures and New Line Cinema logos until 2020.

2019-2022[]

WarnerMedia 2019
Designer:  Unknown
Typography:  AT&T Aleck Sans (modified)
Launched:  October 17, 2019

Warner Bros. Discovery[]

2022-present[]

Warner Bros
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